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Updated: May 29, 2019



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“Who remembers who built BMW? Who remembers Prada’s founder? Or Toyota?” asks Tan Sri Liew Kee Sin. Liew acknowledges that “branding is everything” as he moves to replicate the EcoWorld DNA across all their projects so that customers can instantly recognise that they are from EcoWorld. “The old way of doing things may not be the best way to do things. We need to adapt,” he says.


Read more here at Focus Malaysia



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Updated: May 29, 2019



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According to Nestle Products Sdn Bhd communications director Khoo Kar Khoon, treating your products as a commodity is a disaster for your brand in the long-term. Price discounting will just hurt margins and won’t benefit both your brand and the product category. He hopes that more local companies would undertake brand building to sustain brand equity as he quoted, “You have to stay relevant in people’s lives.”


Read more here at The Star


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Updated: May 29, 2019



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Jack Ma is known to have led his company through his constant involvement in branding. In short, he is Alibaba’s brand creator, curator, artist and communicator. Jack Ma’s brand philosophy for Alibaba is the “everything company”. The secret to managing and scaling his large array of brands portfolio? Using Brand Architecture to lead the company’s marketing strategy.


Read more here at Martin Roll


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