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Instead of focusing on products, focus on branding – like Nestle

Updated: May 29, 2019



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According to Nestle Products Sdn Bhd communications director Khoo Kar Khoon, treating your products as a commodity is a disaster for your brand in the long-term. Price discounting will just hurt margins and won’t benefit both your brand and the product category. He hopes that more local companies would undertake brand building to sustain brand equity as he quoted, “You have to stay relevant in people’s lives.”


Read more here at The Star


#tencavemen #branding #tcmbrandnews


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