Brand the Founder or brand the brand?
Updated: May 29, 2019
“Who remembers who built BMW? Who remembers Prada’s founder? Or Toyota?” asks Tan Sri Liew Kee Sin. Liew acknowledges that “branding is everything” as he moves to replicate the EcoWorld DNA across all their projects so that customers can instantly recognise that they are from EcoWorld. “The old way of doing things may not be the best way to do things. We need to adapt,” he says.
Read more here at Focus Malaysia