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Why Your Brand Plan is more important than your Business Plan

Updated: May 29, 2019



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Think about it. When you buy your favourite products and services, you think of its brand first. The brand plan acts as an umbrella under which functions such as marketing, sales, product development are united, detailing what each group needs to do for the brand to be successful, while setting objectives that operations and finance need to support.



Read more here at Entrepreneur


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