WHY WE DO THE THINGS WE DO

WHY WE DO
THE THINGS WE DO

The general misconception about branding is that it is just a logo design and its identity - but its way more than that. Think about it. We all have our favourite brands and most of our purchases come from the brands we love. Before we talk deeper about how branding can help businesses grow, let's look at the three levels of questions that most businesses ask themselves.

OUR PURPOSE

A WORLD WHERE PEOPLE WAKE UP INSPIRED EVERYDAY

OUR GRAND VISION

TO BUILD HUMAN BRANDS THAT TRANSFORM THE WAY WE LIVE, WORK, AND PLAY

OUR EVERYDAY MISSION

TO STRATEGICALLY CREATE HIGH-VALUE BRAND ASSETS THAT HELP BUSINESSES GROW AND CONNECT THEM WITH THEIR CUSTOMERS

OUR FIVE CORE VALUES

SEEK COMFORT IN DISCOMFORT

In order to do great things in life, we have to love challenges and dare to take action.

BE THE LEADER YOU WISH YOU HAD

A good leader is one who knows the way, goes the way, and shows the way.

WHAT YOU GIVE IS WHAT YOU GET

Your life's experience is a result of your own experiences and perception - so always do good.

STAY HUNGRY
STAY FOOLISH

Be humble and never settle. Always keep learning and understand that knowledge is infinite.

THE TENCAVE MEN EXPERIENCE

Our clients are our partners. Their brand is our brand. Their success is our success.

MEET THE CAVEMEN

We're a young tribe of enthusiastic talents on an epic journey to transform brands with inspiring leaders.

Daniel Ignatius Ng
The Iron Bull

Founder and CEO
Brand Strategist and
Creative Director

"To build a brand that bulls up to success, one must have the willpower of iron."

Jason Choo
The Wood Elk

Art Director and
Project Manager

"Art is an expression of the soul. It has to connect deeply with your audience."

Victor Ng
The Storm Panda

Business Development
Manager

"There's a storm every day. But we must know how to enjoy it."

Jason Yeoh
The Silver Fox

Client Relations and
Marketing Manager

"Our clients are our partners. Their success is our trophy."

Roxanne Yap
The Rainbow Shark

Brand Designer
‍
"Bad design kills your brand. Good design grants you gold."

Claire Tong
The Sun Giraffe

Brand Designer
‍
"The sun never stops giving life energy - and so should your brand."

Charlene Leng
The Ice Dove

Brand Designer

"Design has the hidden potential to influence our thoughts and behaviours."

Matt Ng
The Sun Owl

Brand Designer
‍
"Design without strategy is aimless. Strategy without design is just a bunch of useless words."

Jazelle Pua
‍The Onyx Panther

Brand Designer
‍
"Design is deceivingly simple - because it's deeply complicated."

WE MAKEBRANDS HUMAN

WHY WE DO THE THINGS WE DO

WHY WE DO THE THINGS WE DO

WHY WE DO THE THINGS WE DO

WHY WE DO THE THINGS WE DO

OUR PURPOSE

A WORLD WHERE PEOPLE WAKE UP INSPIRED EVERYDAY

OUR GRAND VISION

TO BUILD HUMAN BRANDS THAT TRANSFORM THE WAY WE LIVE, WORK, AND PLAY

OUR EVERYDAY MISSION

TO STRATEGICALLY CREATE HIGH-VALUE BRAND ASSETS THAT HELP BUSINESSES GROW AND CONNECT THEM WITH THEIR CUSTOMERS

OUR FIVE CORE VALUES

SEEK COMFORT IN DISCOMFORT

In order to do great things in life, we have to love challenges and dare to take action.

BE THE LEADER YOU WISH YOU HAD

A good leader is one who knows the way, goes the way, and shows the way.

WHAT YOU GIVE IS WHAT YOU GET

Your life's experience is a result of your own experiences and perception - so always do good.

STAY HUNGRY STAY FOOLISH

Be humble and never settle. Always keep learning and understand that knowledge is infinite.

THE TENCAVE MEN EXPERIENCE

Our clients are our partners. Their brand is our brand. Their success is our success.

MEET THE CAVEMEN

Daniel Ignatius NgThe Iron Bull

Founder and CEOBrand Strategist andCreative Director"To build a brand that bulls up to success, one must have the willpower of iron."

Jason ChooThe Wood Elk

Art Director andProject Manager"Art is an expression of the soul. It has to connect deeply with your audience."

Victor NgThe Storm Panda

Business Development Manager"There's a storm every day. But we must know how to enjoy it."

Jason Yeoh The Silver Fox

Client Relations andMarketing Manager"Our clients are our partners. Their success is our trophy."

Roxanne Yap The Rainbow Shark

Brand Designer‍"Bad design kills your brand. Good design grants you gold."

Claire Tong The Sun Giraffe

Brand Designer‍"The sun never stops giving life energy - and so should your brand."

Charlene LengThe Ice Dove

Brand Designer"Design has the hidden potential to influence our thoughts and behaviours."

Matt NgThe Sun Owl

Brand Designer‍"Design without strategy is aimless. Strategy without design is just a bunch of useless words."

Jazelle Pua‍The Onyx Panther

Brand Designer‍"Design is deceivingly simple - because it's deeply complicated."

WE'RE GRATEFULTO WORK WITHTHESE LEGENDS

COME AND VISIT OUR CAVE

WE MAKE
BRANDS HUMAN

STAY HUNGRY
STAY FOOLISH

Daniel Ignatius Ng
The Iron Bull

Founder and CEO
Brand Strategist and
Creative Director

"To build a brand that bulls up to success, one must have the willpower of iron."

Jason Choo
The Wood Elk

Art Director and
Project Manager

"Art is an expression of the soul. It has to connect deeply with your audience."

Victor Ng
The Storm Panda

Business Development
Manager

"There's a storm every day. But we must know how to enjoy it."

Jason Yeoh
The Silver Fox

Client Relations and
Marketing Manager

"Our clients are our partners. Their success is our trophy."

Roxanne Yap
The Rainbow Shark

Brand Designer
‍
"Bad design kills your brand. Good design grants you gold."

Claire Tong
The Sun Giraffe

Brand Designer
‍
"The sun never stops giving life energy - and so should your brand."

Charlene Leng
The Ice Dove

Brand Designer

"Design has the hidden potential to influence our thoughts and behaviours."

Matt Ng
The Sun Owl

Brand Designer
‍
"Design without strategy is aimless. Strategy without design is just a bunch of useless words."

Jazelle Pua
‍The Onyx Panther

Brand Designer
‍
"Design is deceivingly simple - because it's deeply complicated."

WE'RE GRATEFUL
TO WORK WITH
THESE LEGENDS

COME AND VISIT
OUR CAVE