BRANDS HAVE THE
SUPERPOWER TO
INFLUENCE BEHAVIOURS

WHY BRANDING

WHY BRANDING

WHY BRANDING

WHY BRANDING

HOW CAN BRANDING
HELP MY BUSINESS?

The general misconception about branding is that it is just a logo design and its identity - but its way more than that. Think about it. We all have our favourite brands and most of our purchases come from the brands we love. Before we talk deeper about how branding can help businesses grow, let's look at the three levels of questions that most businesses ask themselves.

LEVEL 1 QUESTION

HOW CAN I GET MORE SALES?

80% of businesses out there ponder upon this question every day. The bad thing about this question is that they'll end up jumping straight into short-term tactics such as running quick ads and promotions that don't produce long-term results - like a hamster running endlessly in an infinite loop.

LEVEL 2 QUESTION

HOW DO I CREATE A REVENUE-MAKING SYSTEM?

19% of businesses are doing better here because they've understood the importance of building a system that drives revenue. We're talking about things like having a marketing plan, sales processes, campaigns, inbound content, SEO, CRM and so on.

LEVEL 3 QUESTION

HOW DO I BUILD A BRAND THAT PEOPLE CARE ABOUT?

Only 1% of businesses ask this question. That's why only a few companies make it here. They've understood that a brand is the biggest asset of a business - that brands have human consciousness. They want people to remember, recognise, and love them.

YOUR REVENUE-GENERATING BUSINESS ACTIVITIES
You've probably noticed that we didn't highlight anything on questions relating to business activities such as operations, finance, management and administrative. It's because these are considered non revenue-generating activities. The role of these activities is to get things done, but they aren't reaching out or communicating with your target audience.

Sales, marketing, and branding are the trinity of revenue-making business activities.
The purpose of their existence is to help you gain more customers. However, most businesses still get confused between the three, and sometimes bundle them up together in terms of planning, execution and ROI. Fact check: They are integrated but are extremely different - it's like asking your accountant to run your business operations. If none revenue-generating activities can be so clearly differentiated, so should your revenue-generating activities.
WHAT IS THE DIFFERENCES BETWEEN SALES, MARKETING, AND BRANDING ACTIVITIES ?

" Setting up your revenue-generating team is akin to forming an army to conquer new lands (your target group). Here's our metaphorical explanation "

SALES = CLOSING

YOUR FRONTLINE SOLDIERS

You'll need a sales team to interact, convince, engage, and service your leads. Their biggest objective is to close and convert new customers. With marketing, they have quality leads and tools that eases closing. With branding, they can skip tedious brand introductions, jump right straight to the new product or service, and help the customer feel good with fantastic brand experience.

MARKETING = GENERATING LEADS

YOUR HIGH-TECH HEADQUARTERS

Data is everything to marketers - especially in today's digital world. Equipped with advanced tools and systems, they give you valuable insights, plan marketing strategies, implement campaigns, optimise and improve tactics. Their goal is to generate quality leads for your business.

BRANDING = INFLUENCING

YOUR INFLUENTIAL WARRIOR CULTURE

Imagine going to war without a flag, uniform, belief or purpose - pretty hopeless right? That's where branding comes in. It equips your teams with assets that carries meaning. Your war cry, battle music, identity, symbol, values, stories, culture and vision strike fiery passion to your soldiers. The best part? Enemies that share the same belief with you might even convert to join your cause.

WHAT IS BRANDING

WHAT IS BRANDING

WHAT IS BRANDING

WHAT IS BRANDING

SO...WHAT IS BRANDING?

A brand is an intangible experience made tangible through its brand assets. Brands begin with a purpose and belief. It addresses important human questions such as: Who are you? Why do you exist? What is your story? What do you want your audience to feel? Why should your audience care? What makes you different? How do you want to help the world?

From this belief, branding creates tangible assets to help you communicate your intangibles to your audience. These tangible brand assets come in many forms, and begins with its verbal and visual identity systems.

Your logo, colours, icons, imagery, music, forms, illustrations, typography, and mascot - are important foundations before crafting your collaterals.
Your website, brochures, sales galleries, retail outlets, videos uniforms, packaging, vehicle wraps, and social media content - all need to carry your identity and messaging consistently; so that your audience can easily recognise and instantly identify you.

Essentially, a brand = perception, belief, and feeling. It is a personal interpretation that lives in the minds of people and exists as conversations. Brands have value and meaning because people talk about them to other people.

Branding = the process, methodology, and action of creating a purposeful, unique, easily-recognised, transformative, and well-loved brand. In short, as mentioned above, it is about influencing how you want people to feel about your business - internally and externally.

" There's a reason why great brands are famous. They have been investing in brand strategies and assets that help them spread their beliefs across the world. They go beyond profit, product and services. They integrate themselves into human culture and involve themselves into our every day happenings and issues. "

YOUR BRAND IS HUMAN

YOUR BRAND IS HUMAN

YOUR BRAND IS HUMAN

YOUR BRAND IS HUMAN

YOUR BRAND IS HUMAN

Businesses are transactional, cold, and money-hungry entities. Brands are people-driven, human-centric, and culture-infused entities that play an important role in the development of our human civilisation. People don't buy products or services - they buy brands that they share the same beliefs, values, stories, and personalities with.

Starbucks doesn't just sell coffee; it is warm and friendly barista that gives you a comfortable and cosy place to work and meet friends.

Nike doesn't just sell shoes; it is an inspiring coach that unites the world through sports and empowers everyone to be an athlete.

Apple doesn't just sell smartphones and computers; it is a stylish tech wizard that gives you a unique, unified, and unforgettable experience both in your life and work.

Essentially, a brand = perception, belief, and feeling. It is a personal interpretation that lives in the minds of people and exists as conversations. Brands have value and meaning because people talk about them to other people.

Branding = the process, methodology, and action of creating a purposeful, unique, easily-recognised, transformative, and well-loved brand. In short, as mentioned above, it is about influencing how you want people to feel about your business - internally and externally.

" In short, there's no such thing as no branding. As long as human's have perception, you're already either perceived as a good or bad brand. Being a good brand requires long-term vision and strategy - with extra doses of persistence, commitment, and dedication. "

BRANDS HAVE THE SUPERPOWER TO INFLUENCE BEHAVIOURS AND PERCEPTIONS

EVOLVE NOW