The general misconception about branding is that it is just a logo design and its identity - but its way more than that. Think about it. We all have our favourite brands and most of our purchases come from the brands we love. Before we talk deeper about how branding can help businesses grow, let's look at the three levels of questions that most businesses ask themselves.
80% of businesses out there ponder upon this question every day. The bad thing about this question is that they'll end up jumping straight into short-term tactics such as running quick ads and promotions that don't produce long-term results - like a hamster running endlessly in an infinite loop.
19% of businesses are doing better here because they've understood the importance of building a system that drives revenue. We're talking about things like having a marketing plan, sales processes, campaigns, inbound content, SEO, CRM and so on.
Only 1% of businesses ask this question. That's why only a few companies make it here. They've understood that a brand is the biggest asset of a business - that brands have human consciousness. They want people to remember, recognise, and love them.
You'll need a sales team to interact, convince, engage, and service your leads. Their biggest objective is to close and convert new customers. With marketing, they have quality leads and tools that eases closing. With branding, they can skip tedious brand introductions, jump right straight to the new product or service, and help the customer feel good with fantastic brand experience.
Data is everything to marketers - especially in today's digital world. Equipped with advanced tools and systems, they give you valuable insights, plan marketing strategies, implement campaigns, optimise and improve tactics. Their goal is to generate quality leads for your business.
Imagine going to war without a flag, uniform, belief or purpose - pretty hopeless right? That's where branding comes in. It equips your teams with assets that carries meaning. Your war cry, battle music, identity, symbol, values, stories, culture and vision strike fiery passion to your soldiers. The best part? Enemies that share the same belief with you might even convert to join your cause.