We all have our favourite brands - we’re even stubbornly loyal to some. Learn how to build a transformative brand and grow a community of loyal customers.
To simply put, branding is the art and science of influence. Think about it - we live in a capitalist world where we strive to make more money to buy the brands we love. Famous brands know this and continuously invest in brand strategies and assets to ‘influence’ your subconscious mind.
First of all, thank you for taking the time to read through all this. Most visitors would go around the internet looking for quick solutions that don't work. We’re excited to meet a leader such as yourself who is serious about building a great brand. Here’s a simple roadmap to show you what happens next when you book an appointment with us.
Our Client Relations Manager will reach out to you. Information will be gather to ensure that our team is better prepared for the meeting.
Visit our cool cave office or have a video call with us.
After our meeting, we will send out our proposal within a week. If you like what we have proposed, you can always negotiate our fees with us :)
"Since partnering with Ten Cave Men I've finally understood how high-value brand assets can help my business gain an incredible amount of loyal customers"
Brand assets are both tangible and intangible tools that you would use to connect with your audience. It ranges from small elements to large collaterals. It consists of many other sub-asset categories such as marketing assets, creative assets, graphic assets, and so on.
Examples of brand assets: logo, name, tagline, colour, identity, trademarks, packaging, mascot, brochures, website, videos, images, content, signages, uniforms, sales kits, music, ads, campaign visuals and messages.
Essentially, anything that you would use to communicate your brand to your customers is considered a brand asset. It is referred to as an asset because it increases your perceived value, equity, and supports revenue generation.
In general, branding and creatives have a large range of costs. It can start from as low as tens of thousands to as high as a few million. Why the big range? Because it depends on these three factors:
1. Your revenue, business, and brand goals
If you’re looking to make RM 10 million this year, train your team to be internationally-ready, expand your business to a new country, and increase your brand engagement by 300% - it just doesn’t make sense to invest 1% of your sales target or RM 100,000 and expect your brand strategies and assets to work.
2. The quality and quantity of your brand assets
If you’re looking for a solid launch strategy, new brand identity, new product packaging, a lead generating website, 10 video ads, 100 articles, 5 press ads, 100 social media content a month, influencer endorsements, media buy, and an updated brand-integrated office interior design - your cost is going to be pretty high.
3. The agency itself
Agency rates are definitely going be more expensive than freelancers. Working with an agency means working with a team of talents - brand strategists, creative and art directors, marketers, video producers, project managers, designers, copywriters, client relation managers, and more. Each agency has its own cost structure and talent investment.
Let us know if you need help estimating a general budget for holistic branding. We provide free consultation for this based on your goals and challenges.
It depends on the scope and size of works. We categorise our works based on three levels.
Program / Campaign
A single program consists of multiple projects and takes months or more than a year to complete. Mindfxxk Creative campaigns go by 3, 6, or 12 months. Our Holistic branding program has four phases, each phase taking about 1-3 months depending on scope. For bigger brands that have expanded to various countries, it will require more phases and a longer time period.
Projects are single deliverables that consist of phases. Projects come in three sizes; small, medium and large. Small projects such as a flyer design can be done in a matter of days. Medium projects such as a 16-page brochure can be done in weeks. Large projects such as a lead generating website can take a month or more.
Every program and project has phases that are crucial to the completion of works. Example, a website project has 7 phases: research, site mapping, wireframing, UX/UI design, web development, prototyping, and launch. Each phase will require your approval before moving forward to the next phase. This will also affect the duration of work completion.
We have three types of payment terms depending on project type and terms.
1. 50% downpayment, and 50% remaining fees upon completion of works.
2. Monthly retainer fees paid at every beginning or end of the month.
3. Full Upfront with 10% off the total invoice.
We do have custom payment terms but will be provided during negotiations.
A big yes. However, before we offer these proposals, we will need to get a briefing and onboarding session for us to understand your goals and challenges better. There are two kinds of proposals that we do for free.
3-option Scope of Works Proposal
Holistic Branding can be really big, as the program can last months to a year or more. We break down the estimates for each phase depending on your goals and challenges.
3-option Creative Strategy and Creative Direction Proposal
For creative works, we craft 3 sets of strategies and directions based on your goals and challenges.