STAND OUT AND
GRAB ATTENTION

In this age of information overload, attention is the real currency. Get your creative juices brewing as we fight for eyeballs and generate buzz.

WHAT IS MINDBLOWN CREATIVE

WHAT IS MINDBLOWN CREATIVE

WHAT IS MINDBLOWN CREATIVE

WHAT IS MINDBLOWN CREATIVE

TenCaveMen MindFxxk Creative Diagram
Mindblown Creatives is our take on creating attention-grabbing, heart-touching, culture-infused campaigns and ads. The goal here is to help you generate leads and sales, as we work closely with marketing teams to deliver the right concept, visuals, messages, and creative assets.
We first have to understand the project brief, your goals, and your challenges. You can opt to gain more insights to ensure that you stand out from your competitors and connect with your target audiences. Essentially, it is about disrupting the busy market - by keeping it simple, memorable and exciting.

WHY CREATIVITY
MATTERS

Do you still remember that brand song you heard when you were a kid? Or that funny video ad that’s still stuck in your head for years? Maybe, even that memorable brand event which you participated in - and won? Great campaigns and ads can stay in your subconscious mind for a very long time because it triggers your inner desires and emotions.

EVOLVE NOW

HERE'S HOW IT WORKS

HERE'S HOW IT WORKS

HERE'S HOW IT WORKS

HERE'S HOW IT WORKS

PART 1: CREATIVE STRATEGY

PLAN WAYS TO CONNECT WITH YOUR TARGET AUDIENCE

MARKET AND
COMPETITION RESEARCH

Gain valuable insights and data related to your market, consumers, advertising, and competition.

CUSTOMER AND REVENUE SEGMENTATION

Identify your target group and segment your customer for more accurate strategic planning.

CUSTOMER PERSONA AND JOURNEY

Create a detailed personality of your ideal customer and map out your customer journey.

CHANNELS AND TOUCHPOINTS STRATEGY

Identify the channels, touchpoints, and budget needed to reach your target customers.

PART 2: CREATIVE DIRECTION

CRAFT A MASTER CONCEPT WITH KEY VISUALS AND MESSAGES

MASTER CONCEPT

The Big Idea that expresses our creative approach to the challenge and binds everything together.

KEY VISUALS

Every campaign or ad requires a set of key visuals to help with grabbing attention and recall.

KEY MESSAGES

This is where your campaign or ad talks to your audience and hammers in your proposition.

CAMPAIGN IDENTITY

For campaigns, an identity system will need to be crafted to ensure assets generated are consistent.

PART 3: CREATIVE IMPLEMENTATION

DESIGN AND PRODUCE HIGH-VALUE BRAND ASSETS

PHYSICAL ASSETS DESIGN

Craft assets such as brochures, leaflets, press ads, and merchandise that help your brand connect on a physical level.

DIGITAL ASSETS DESIGN

Develop assets such as websites, apps, content, photos, and videos that help your brand connect digitally.

ENVIRONMENT DESIGN

Build and enhance your work, retail or community spaces. Influence your team and customers with your well-designed spaces.

PRODUCTION & IMPLEMENTATION MANAGEMENT

Production and Implementation Management Ensure that your creatives are implemented consistently and correctly across all touchpoints.

WOW, YOU'VE MADE IT THIS FAR

First of all, thank you for taking the time to read through all this. Most visitors would go around the internet looking for quick solutions that don't work. We’re excited to meet a leader such as yourself who is serious about building a great brand. Here’s a simple roadmap to show you what happens next when you book an appointment with us.

1

Book An Appointment and Send Us Relevant Information

Our Client Relations Manager will reach out to you. Information will be gather to ensure that our team is better prepared for the meeting.

2

Meet Up With Our
Brand Consultant

Visit our cool cave office or have a video call with us.

3

Get Your Free Three
Options Proposal

After our meeting, we will send out our proposal within a week. If you like what we have proposed, you can always negotiate our fees with us :)

FEATURED WORKS

FEATURED WORKS

FEATURED WORKS

FEATURED WORKS

Mah Sing Arts and Lights Property Festival Campaign
A nationwide campaign featuring interactive exhibits to celebrate MahSing’s rebrand.
Learn More >
Green Packet #WeAreReady Pandemic Campaign
A fintech and proptech group of companies that aims to help Malaysians during the recent Covid-19 pandemic.
Learn More >
M Aruna Branding & Campaign
A serene township of landed residences deep in suburbs of Rawang, Malaysia.
Learn More >
VIEW ALL WORKS
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"Since partnering with Ten Cave Men I've finally understood how high-value brand assets can help my business gain an incredible amount of loyal customers"

NEAL WONG, FOUNDER & CEO OF SNAPTEC GLOBAL

WE'RE GRATEFUL
TO WORK WITH
THESE LEGENDS

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FREQUENTLY ASKED QUESTIONS

What are brand assets?


Brand assets are both tangible and intangible tools that you would use to connect with your audience. It ranges from small elements to large collaterals. It consists of many other sub-asset categories such as marketing assets, creative assets, graphic assets, and so on.

Examples of brand assets: logo, name, tagline, colour, identity, trademarks, packaging, mascot, brochures, website, videos, images, content, signages, uniforms, sales kits, music, ads, campaign visuals and messages.

Essentially, anything that you would use to communicate your brand to your customers is considered a brand asset. It is referred to as an asset because it increases your perceived value, equity, and supports revenue generation.

How much does your services cost?


In general, branding and creatives have a large range of costs. It can start from as low as tens of thousands to as high as a few million. Why the big range? Because it depends on these three factors:

1. Your revenue, business, and brand goals
If you’re looking to make RM 10 million this year, train your team to be internationally-ready, expand your business to a new country, and increase your brand engagement by 300% - it just doesn’t make sense to invest 1% of your sales target or RM 100,000 and expect your brand strategies and assets to work.

2. The quality and quantity of your brand assets
If you’re looking for a solid launch strategy, new brand identity, new product packaging, a lead generating website, 10 video ads, 100 articles, 5 press ads, 100 social media content a month, influencer endorsements, media buy, and an updated brand-integrated office interior design - your cost is going to be pretty high.

3. The agency itself
Agency rates are definitely going be more expensive than freelancers. Working with an agency means working with a team of talents - brand strategists, creative and art directors, marketers, video producers, project managers, designers, copywriters, client relation managers, and more. Each agency has its own cost structure and talent investment.

Let us know if you need help estimating a general budget for holistic branding. We provide free consultation for this based on your goals and challenges.


How long does it take to complete a project?


It depends on the scope and size of works. We categorise our works based on three levels.

Program / Campaign
A single program consists of multiple projects and takes months or more than a year to complete. Mindfxxk Creative campaigns go by 3, 6, or 12 months. Our Holistic branding program has four phases, each phase taking about 1-3 months depending on scope. For bigger brands that have expanded to various countries, it will require more phases and a longer time period.

Projects
Projects are single deliverables that consist of phases. Projects come in three sizes; small, medium and large. Small projects such as a flyer design can be done in a matter of days. Medium projects such as a 16-page brochure can be done in weeks. Large projects such as a lead generating website can take a month or more.

Phases
Every program and project has phases that are crucial to the completion of works. Example, a website project has 7 phases: research, site mapping, wireframing, UX/UI design, web development, prototyping, and launch. Each phase will require your approval before moving forward to the next phase. This will also affect the duration of work completion.


What are your payment terms?


We have three types of payment terms depending on project type and terms.

1. 50% downpayment, and 50% remaining fees upon completion of works.

2. Monthly retainer fees paid at every beginning or end of the month.

3. Full Upfront with 10% off the total invoice.
We do have custom payment terms but will be provided during negotiations.






Do you do proposals for free?


A big yes. However, before we offer these proposals, we will need to get a briefing and onboarding session for us to understand your goals and challenges better. There are two kinds of proposals that we do for free.

3-option Scope of Works Proposal
Holistic Branding can be really big, as the program can last months to a year or more. We break down the estimates for each phase depending on your goals and challenges.

3-option Creative Strategy and Creative Direction Proposal
For creative works, we craft 3 sets of strategies and directions based on your goals and challenges.