Mah Sing Arts and Lights
Property Festival Campaign
A nationwide campaign featuring interactive exhibits to celebrate MahSing’s rebrand.
With the new rebrand, Mah Sing Group needed a nationwide campaign that could send their message and new positioning across. The campaign needed to be able to resonate their new lifestyle offerings and connect with the younger generation of home buyers.
Instagram at the time, was the social media platform of the new generation. Our creative strategy was to help the brand exist in this media through user-generated content.
We created an interactive exhibition featuring unique walk-in exhibits decorated with instagram-worthy interactive props and lights.
Empowered with hashtags, the community took many cool photos and the campaign spread organically throughout Malaysia.
The campaign generated over 1,000 visitors every weekend night during the first 2 months with tens of thousands of photos generated to spread the rebrand of MahSing.