Green Packet #WeAreReady Pandemic Campaign
A fintech and proptech group of companies that aims to help Malaysians during the recent Covid-19 pandemic.
The group had a plethora of tech solutions for their #WeAreReady pandemic campaign. The goal is to create strong but simple key visuals and messages that could help readers understand their offerings.
We crafted a series of ads that expressed easiness, friendliness, and confidence - with personas from different industries and messaging that was easy to relate to. These personas had similar happy-mask visuals and catchy messaging to help with ad recall.
We made a series of animated illustrations for digital ads to help online audiences understand their USPs better.
The ad series was a hit. It was easy to remember and grabbed mass attention. The campaign made over a whopping 300% ROI and garnered tonnes of positive feedback.