M Aruna Branding
A serene township of landed residences deep in suburbs of Rawang, Malaysia.
The township is hidden behind pockets of other neighbouring townships and away from the main road of Rawang. We had to brand the township and prepare it for launch.
Instead of shouting loud, we positioned the brand as a ‘secret sun garden’. M Aruna means ‘dawn’ in javanese.
Visual and verbal assets expressed family, garden, and dawn - emitting an almost fairy tale ambience throughout the entire brand.
We designed directional signages that help visitors find the site during launch. Upon arriving at the entrance road of M Aruna, visitors are greeted with a garden-inspired hoarding design.
Visitors could easily find the development during launch. The brand attracted the right audience as they came in droves of families who wanted serenity away from the city.